Thursday, July 31, 2008


When you are inviting people to visit your website there is no shorthand word for it. For example, you can say, "Call or log on for your free brochure" but that is awkward, nobody logs on to anything really. "Call or visit our website for your free brochure" seems long and cumbersome. "Call or surf for your free brochure" is silly.

Call or e-visit for your free brochure.

I like e-visit, but can I coin a new phrase? I'm starting now. Please use it.

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